About
Hello! I'm Digital Marketer Sr. SEO Specialist Jr. Media Buyer
Search. Scale. Sales.
Hi, I'm Yousef, a digital marketing specialist with 4+ years of experience driving measurable growth for businesses. I've helped nearly 30 clients increase their profits, delivering an average growth rate of 100%. As a SR SEO specialist, I develop and execute data-driven strategies that strengthen search visibility, improve technical website performance, and grow organic traffic. As a JR media buyer, I plan and manage paid campaigns (PPC) across digital platforms. I specialize in integrating SEO with social media marketing, email campaigns, and paid advertising to deliver results that are tracked and measurable. Backed by advanced data-analysis skills and proficiency in digital analytics tools, I focus on optimizing user experience, managing end-to-end digital campaigns, and implementing strategies that drive conversions and maximize sales.
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Years in Marketing
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Success Partner
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Industries
Skills
Core Skills
Resume
Experience
Digital Marketing Specialist - NatureDXN
Built and manage NatureDXN from the ground up — an e-commerce store on the Salla platform selling DXN natural health products in the Saudi Arabian market. • Launched and fully set up the online store, including product catalog (72+ SKUs), categories, and storefront configuration • Plan and execute full-funnel paid media campaigns across Google Ads, Meta Ads, and TikTok Ads • Develop and implement SEO strategies with Arabic keyword research tailored to Saudi consumer search behavior • Manage social media accounts and produce targeted content aligned with the Saudi market • Monitor and optimize campaign performance through KPI dashboards tracking CTR, CPA, and ROASJul 2024 - Aug 2026
SEO Consultant - مؤسسة أرض الأجداد
Leading the end-to-end SEO function for an Arabic e-commerce brand in traditional perfumes, incense, and heritage products across the Saudi and Egyptian markets, I own the full strategy — from diagnosis to roadmap to hands-on team oversight. After uncovering a critical gap (547K+ impressions but under 4,400 clicks — 0.79% CTR), I turned it into a data-driven growth plan: a 90-day, three-phase roadmap targeting +4,000 organic clicks/month, a Structured Data plan (Product, Review, FAQ Schema) to win Rich Results, a 12-article content plan built on Search Intent across informational and commercial queries, and a keyword prioritization framework across branded, product, and informational clusters using GSC data. Alongside this, I provide ongoing strategic and technical direction to the marketing team, run regular Google Search Console reviews with iterative optimization recommendations, and keep execution aligned with business goals and organic growth targets. Tools & Methodology: Google Search Console · Schema Markup (JSON-LD) · Search Intent Analysis · CTR Optimization · Technical SEO · Content Strategy · Team Leadership.Mar 2026 - jul 2026
Sr.SEO Specialist - Davli Residence
Led the SEO and content strategy for Davli, a serviced-apartments brand in Riyadh, taking the website from near-zero visibility to a strong lead-generating channel in a highly competitive market. The challenge: A new domain with low authority, no organic leads, no presence on Google's first pages or in AI search results, technical issues affecting indexing, and a weak backlink profile. What I did: Built a keyword strategy and topic-cluster content map, planned and wrote 90+ SEO articles (Arabic & English) optimized for both Google and AI search, and executed a link-building strategy with a full backlink audit and disavow. On the technical side, resolved indexing issues and fixed broken pages to strengthen crawlability and site health, and optimized the Google Business Profile — tracking performance via Search Console and Semrush. Results (6 months): +100% growth in organic leads — from zero revenue to a strong source of leads from Google and AI. Moved from no visibility to ranking on Google's first pages and appearing in AI search results. +562% organic traffic (420 → 2.8K/month). Semrush Rank improved from 208K → 82.7K (+125K positions). +115% backlinks (92 → 198) and +79% referring domains (62 → 111).Feb 2026 - Aug 2026
WordPress Developer - AFAQ
As a WordPress Developer, I design and build websites and landing pages using WordPress themes, templates, and page builders such as Elementor—customizing layouts to match each brand's visual identity. I create responsive, fast-loading designs, apply technical SEO and speed-optimization best practices, troubleshoot issues, and keep plugins and the core system up to date, collaborating closely with designers and content creators to deliver polished, on-brand websites.Jul 2025 - Dec 2025
SEO Technical Support - Mohrek
Responsible for the support and development of the SEO Department and the Director of Training and DevelopmentJan 2025 - Jun 2025
Search Engine Optimization Specialist - Azzrk
Search Engine Optimization (SEO) specialist, focused on improving website content, enhancing search engine rankings, and increasing organic traffic. Skilled in keyword research, optimizing on-page and off-page performance, and using analytics tools to boost search engine visibility and overall performance.Jan 2024 - Dec 2024
Digital Marketing Specialist - Center Elnokhba
Responsible for implementing marketing strategies to increase brand awareness, attract new students, and improve sales of both online and offline courses through advertising campaigns on social media platforms, awareness campaigns or flyers within the university, as well as market and competitor analysis.Jul 2023 - Dec 2023
Technical Support Specialist - Telecom Egypt
Answering calls, assisting customers in solving technical problems, and answering their questions and inquiriesJan 2023 - Jun 2023
Sales Officer - Orange
Sales Officer at Orange, specializing in selling landline internet connections, mobile lines, numbers, and data packages. Responsible for driving sales, managing customer relationships, and ensuring clients receive tailored solutions to meet their communication needs.Jan 2021 - Feb 2022
Affiliate Marketing Specialist - Souq.com
As a Digital Marketing & Affiliate Marketing Expert, I am responsible for managing and optimizing social media campaigns, creating engaging content, and driving traffic through effective affiliate marketing strategies to boost brand visibility and increase sales. My experience includes working with leading e-commerce platforms such as Souq.com (now Amazon), Jumia, and various other affiliate marketing companies. I specialize in media buying, SEO, and leveraging data-driven insights to maximize performance and achieve business growth.Feb 2019 - Mar 2021
Portfolio
Featured Projects
Case Study 2 — Meta Ads
- Media Buying Results
Case Study 1 — Google Ads
- Media Buying Results
Website Hala Alsharq
- WordPress projects
SAIS Website
- WordPress projects
Ebdaa Elmuhtarif Website
- WordPress projects
Personal Portfolio
- WordPress projects
Tazeez Landing Page
- WordPress projects
Aldar Jameelah Website
- WordPress projects
Saudispsa Website
- WordPress projects
Laboratory Website
- WordPress projects
Davli Residence | SEO Results
- SEO Results
Assr Alriyada Store | SEO Results
- SEO Results
Motmaina clinics | SEO Results
- SEO Results
Studied at
Education
Bachelor of Commerce
Mansoura University, Graduated with a Bachelor's degree in Accounting from Mansoura University, including studies in Business Administration and Marketing, providing a strong foundation in finance, management, and marketing.2018 - 2022
Studied at
Courses
Professional Marketing Management Program (PMMP) – Dr. Ramy Khodeir
Duration : In Progress Skills Acquired : Marketing Planning, Marketing Research, Consumer Buying Behavior, Marketing Communications (Advertising & Promotion), Brand Management, Marketing Strategy2026
Media Buying Program – Abdulrahman Alaa
Duration: 18 hours (24 recorded lectures) Skills Acquired : Skills Acquired: Media Buying, Paid Advertising (Facebook, Instagram, Google, TikTok, Snapchat, LinkedIn), Audience Targeting & Retargeting, Campaign Optimization, Landing Pages, Pixel Tracking, Ad Creative & Data Analysis2026
AI and Digital Marketing Trends
Duration: 1h 57m Skills Acquired : Digital Marketing, AI for Marketing, Artificial Intelligence (AI), Marketing Strategy2026
WordPress Essential Training
Duration: 2h 4m Skills Acquired : WordPress, Development WordPress, Back-End Web Development2025
Develop Your SEO Skills
Date: September 13, 2025 Duration: 6 hours 38 minutes Skills Acquired: SEO, SEO Copywriting, Marketing Strategies Course Provider: LinkedIn Learning Learned advanced Search Engine Optimization (SEO) strategies, including SEO copywriting and marketing technologies, focusing on improving organic visibility and driving online engagement.2025
SEO Foundations
Date: August 9, 2025 Duration: 4.6 hours Skills Acquired: SEO Course Provider: LinkedIn Learning Learned the fundamentals of Search Engine Optimization (SEO), including strategies to enhance website visibility on search engines and drive online traffic.2025
SEO Course - Edraak
I completed the SEO course from Edraak, gaining in-depth knowledge of search engine optimization techniques, keyword research, on-page and off-page strategies, and how to improve website visibility and rankings on search engines.2022
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